Exercise 18 4ps

(4P’s of Marketing, 2022)

This blog will be talking about the 4ps of marketing mix and how they will  be integrated into my websites business furthermore we will show one example of each P that a competitor has used.

• Place - where is your business selling your product at.
• Price - The price of your product.
• Promotion - How will you promote your business.
• Product - What products your business will be selling.

 My business place is online as it is a ecommerce business , the price of my business will be under the market price , the way we will promote our business will be ads or even YouTube videos , the product that I am offering is Pcs and its computer components.

Price

Curry's  will change how much their product cost based on customer feedback, if the customer finds a competitor selling the same item at a lower price  they then copy that price onto their website. This way they will still get sales.

Place

To access Curry's products all you need to do is go and type this link into your searchbar or just type Curry's. As it is an E commerce business.However Currys also has physical stores.

If you press onto the stores button on the top right of the screen it will then direct you into this page , where you can write your postcode to find the nearest store to you.

Product

The products that Curry's sell are Pcs or its components at a market price. They also show you the stars that the previous customers that bought it , which lets potential customers gage if its worth to buy or not.

Promotion

Curry's use a youtube channel to promote their website to new potential customers , as you can see one of their older videos was shown to 423k people. And each one of them could be a potential new customer or even a potential re occurring customer that will buy at their site and not any other competitors sites.

 Reference List

Track2Training. 2022. 4P’s of Marketing. [online] Available at: <https://track2training.com/2020/07/23/4ps-of-marketing/> [Accessed 9 April 2022].